Senior Specialist, Product Marketing

What your new challenge will look like

Objectives (Value Propositions)

• Support product marketing initiatives to position 4flow software products effectively in the market.

• Contribute to identifying new market opportunities through research and analysis.

Responsibilities include:

• Act as a key interface between the product management team, software sales team, and 4flow’s corporate marketing.

• Assist in refining go-to-market (GTM) strategies using analytics and market insight

• Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework. 

• Coordinate sales & marketing initiatives to support defined product strategies and track their success.

• Monitor industry trends and marketing best practices to improve execution.

• Gather and organize customer feedback to enhance product-market fit.

• Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.

• Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.

• Collaborate with internal stakeholders to ensure alignment on marketing initiatives.

Why you belong at 4flow

• University degree in a relevant field.

• 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.

• Strong analytical skills with the ability to interpret data and provide insights.

• Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.

• Ability to manage multiple projects and prioritize effectively.

• Understanding of marketing principles, market research, and customer behavior.

• Creative thinker with a proactive approach to problem-solving.

• Strong communication and collaboration skills.

• Enthusiastic about learning and improving internal processes.

• Organized and detail-oriented with a can-do attitude.

• Passionate about supporting the success of 4flow’s software products in the market.

• Independent in managing their own work.

What we offer

Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Ready for 4flow? Then please apply online.